Case Study No. 2
My Account Responsive Redesign
Role: Senior Visual Designer/Art Director
The Challenge:
To redesign My Account, Allstate’s self service portal, with a modern aesthetic. It was important for customers to be able to view their accounts and make payments easily from all of their devices.
I needed to:
• Design a responsive experience
• Make viewing policies faster and easier
• Remove friction from paying bills
• Update the look and feel
Approach
The assignment for visual design was to create a connection with the consumer, while allowing them to achieve their task in a delightful and engaging manor.
I needed to:
• Adapt to Lean and Agile SAFe methodologies
• Imbed myself in the srum team
• Collaborate with other disciplines
• Work closely with business partners
• Iterate and re-design as needed, through research and customer insights
“The UX team is now consistently bringing so much to the table, we’ve reached a whole new level of trust and partnership. Our relationship has matured to the point where we are finally truly leveraging the full value of having a complete internal UX organization.”
Outcomes and Results
Since the launch of the responsive redesign of My Account in 2016, the team has continuously enhanced the user experience through the addition of content, features and capabilities.
Credits:
Creative Direction: Chris Trinco
Research: Erik Pederson, Laura D’Andrea, Matt Hay, Claire Tatro
UXAs: Maggie Hong, Greg Peczkowicz, Heather Applegate, Josh Trangle Jorge Zuniga
Content: Jamie Popp, Korrina Grom, Dominika Barnas, Chris Schoen
UIEs: Chris Tidd, Bettina Nicholson, Jason Kinney, Sean Doe-Simkins, Sarah Binion, Nicholas Murray