Case Study No. 3
Allstate Roadside Services Mobile App Re-Design
Role: Senior Visual Designer/Art Director
The Challenge:
To redesign ARS, Allstate’s Roadside Services mobile application, with a modern aesthetic. We also needed to slim down the process for users with fewer screens and clicks.
I needed to:
• Learn best practices for IOS and Android
• Empathize for the situation the user is in
• Remove friction from gettin help on the road
• Update the look and feel
Approach
The assignment for visual design was to help the user feel at ease during a stressful situation, while allowing them to achieve their tasks in an engaging manor.
I needed to:
• Collaborate with other native mobile designers
• Help the UX team gel
• Create better processes for working together
• Work closely with developers
• Iterate and re-design as needed, through research and customer insights
“Being recognized by industry-leading publications proves that we’re on the right track to positioning ourselves as a technology company among the developer community.”
Outcomes and Results
At a recent international conference hosted by API World, ARS won two prestigious awards, Best Debut and Best in Car API for their innovative Rescue API.
ARS was also announced as one of the 2019 Digital Edge 50 award recipients from the International Data Group’s CIO Executive Council, which honors digital innovation.
Credits:
Creative Direction: Trina Uzee
Visual Design: Gina DeConti and Nic Couturier
Research: Laura D’Andrea
UXAs: Sarah Bedoe and Xiran Li
Content: Jill Gordon