Case Study No. 4
Rescue Tracker
Role: Senior Visual Designer/Art Director
The Challenge:
To create a brand new experience for Allstate’s Roadside Services mobile application that allowed users to track the status of their rescue in real time. Motorists on the side of the road need reassurance that they are being taken care of and that everything is going smoothly.
I needed to:
• Work closely with developers
• Understand the problem
• Create a viable solution
• Keep the design clean and simple
Approach
It was important to think through this new feature for the user from start to finish to truly understand how we could ease this transaction. We began by leading sketch sessions with the business utilizing human centered design methodologies. We also researched other experiences with similar features for inspiration.
I needed to:
• Put myself in the shoes of the user
• Facilitate brainstorming sessions
• Work closely with backend devs
• Iterate as needed, through research and feedback
Outcomes and Results
Allstate is in the process of patenting the breakthrough design resulting from this work. The implementation of this feature reduced calls by over 65% and increased the satisfaction of Allstate Roadside customers.
Credits:
Creative Direction: Trina Uzee
Visual Design: Gina DeConti and Nic Couturier
Research: Laura D’Andrea
UXAs: Sarah Bedoe and Xiran Li
Content: Jill Gordon